You Get What You Measure

you get what you measure

diff sized net made fishers think they were catching the biggest thing out there.

optimization in the small, does not produce optimization in the large

you must do long term planning and short term planning - conflicts will arise. decide what both sets of goals are

how does your system of selection and promotion affect the org? reward conservatives, or risk takers?

easy to measure height and weight - hard to measure morale, or IQ

a difficult thing to measure (morale) might be the thing you wanna measure and use - and sometimes you'll use something easy when it's not really the thing you wanna use.